Freyja Sewell’s work has an inherent sustainability. Often working with materials that are natural or biodegradable, she takes an experimental approach to product development. Her long term aim is to reduce consumption by making sustainable, long-lasting products which are available on the mass market – and at an affordable price. Much of her work is aimed at facilitating privacy and mindfulness with-in our increasingly hectic and connected world.
Freyja graduated from 3D Design at Brighton University in 2011. During her degree, she won a scholarship to Nagoya University of Arts, which provided an inspiring insight to Japanese design culture. Her HUSH chair is in production by Ness Furniture and was selected to exhibit in the Green Heroes exhibition at Grand Designs Live 2011. In 2012 she was awarded the London Design Museum Residency and her past clients include Selfridges and Unilever.
Freyja has recently returned to London after two years living and working in Tokyo. During her stay she spent time with Nendo and Kengo Kuma and completed the prestigious Daiwa Scholarship.
She is joined by Catriona Sutter, a Design Engineer who has experience in different fields of Product Design and Development; including Dyson Ltd; a company famous for it’s design and innovation ethos as well as a strong British heritage.
Having met at the University of Brighton, Freyja and Catriona have formed a complimentary partnership of creativity and technical knowledge; developing a unique brand or “niche” as two female designers in a male dominated industry.