SWITCHED

Automated energy tariff switching company Switchd have a focus on ‘green’ deals, they asked for a custom designed loading screen to give their users a sneaky little dose of Biophilia whilst waiting to receive their offers. The positive effect of even just natural images is confirmed, Biophilic design can be applied to any facet of the digital space, in both dramatic or subtle ways.

“It is around seven million years since our ancestors started evolving into the modern humans we are today. During this process of evolution we have spent more then 99.99 per cent of our time living in a natural environment. Our bodies are adapted to nature”

Shinrinyoku, Yoshifumi Miyazaki